Introduction To LinkedIn
LinkedIn is a business and employment-oriented online media service that that you can access via the official website and mobile apps. It was launched in 2003, the platform is mainly used for professional networking and allows job seekers to post their CVs and employers to post jobs. The main mission of LinkedIn is simple: connect the world's professionals to make them more productive and successful.
LinkedIn has an
in-depth dataset of company, industry, and individual contact information for
more than 700 million members. These members range from individuals to
celebrities, start-ups to major corporates, and personalities to thought
leaders.
In the long-term, LinkedIn
marketing will be a game-changer for businesses and
brands. Marketing in the business to business (B2B) space is set to become very
defined interesting with all the data that is available on this business social
network.
I have talked a lot about
branding and first impressions. We will start our breakdown of LinkedIn and its
use with the most important step: Completing
Complete your LinkedIn company profile (fully)
This means ‘cleaning’ up your profile i.e. removing vague or clarifying
information that you may have filled in rushing during your account creation
and filling in all the gaps that you may have skipped initially. Head over to
the ‘Overview’ tab which will direct you to your company’s information page
where you can fill in the most important details about your trade.
The SEVEN most important sections about your company
page are:
1. Logo – This
is best placed as your company’s profile picture since that is its official branding.
A professional well designed, well sized (Logos/Profile pictures should be
sized at 300x300px and cover images at 1536x768) and high resolution logo
is key here.
a. Bonus
tip: You can have your company’s flier or items/services banner as your Page
banner.
2. Company
Description – The narrative of your company should be as close to your business
registration profile. This in turn will assist in the consistency of your
presentation and will not confuse neither you nor your potential connections.
3. Website URL –
Even as a start-up, it is important to optimize use of your website because
this is where your connections will head to once they show interest in your
company. Be sure that your URL is typed in correctly so that there are no
404/405 errors when someone tries to follow your link.
4. Company size
– This is where you place the number of people that work in your business. This
is important so that your connections can see where you are as a company and
how much responsibility your company is handling.
5. Industry –
LinkedIn has made filling in this section very easy by adding pre-defined
industries where all you have to do is scroll through the list and pick the one
that best categorizes your trade.
6. Company type
– This section refers to ownership and public access of companies. What your
connections will want to know from you from this section is whether you are
still a budding start-up privately owned, a business venture/project with
associates, a small to medium enterprise or a corporate level company listed in
any stock exchange board.
7. Location –
LinkedIn is a massive space where professionals meet. Adding your company’s
location helps turn virtual connections into business networks. Acknowledging
“The new normal” under the COVID-19 pandemic, virtual meet-ups are just as good
for establishing potentially beneficial business engagements.
Having a complete company
profile (website URL, company size, industry, type, and location) are very
important components in helping to make your Company Page authentic and
specialized.
Legitimacy and professionalism
are critical for brand image. These qualities provide visitors
with all the information they need to connect with your company when they are
ready.
N.B.: Did you know? Company
Pages with complete profiles receive up to 2X more visitors than
those with incomplete page profiles?
So head over to your LinkedIn company profile and double check it.
Remember to fill in the blanks and enter the correct information to do with
your website and company address. In future articles we will share articles on
what to post, when and how, the value of paid ads, RSS feeds and a whole lot
more as the world of LinkedIn keeps expanding.
Did you find this article useful?
Have you ever used LinkedIn for your business before?
We would love to read from you in the comments below.
If you would like to read more of our articles on branding and making
captivating first impressions please click on the links below for more
resources.
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