The Importance of a GOOD First Impression

 

Conceptual Design is the process, in which we congest broad outlines of ideas into high quality forms. Clients spearhead this process because really, they know their idea better. Designers and Concept developers are aides to bringing their ideas to something visible and real. As a rule of thumb, the process allows for interactions, sharing of experiences for a consensual final outcome.

 

What this means is that of all steps taken before putting ones business out to market, one must certainly invest time and money into branding. This can be done after sitting down with your team, partner and or consultant and running some ideas and concepts so as to visualize the final outcome and begin work towards that. Please take note: THIS IS A VITAL STEP that must be taken when entering onto the market and if you have hopes of making any sort of impact and acquiring as much clients as you dream, which I’m sure you do.

 

Perfect example?

Now why do I say this is very important? For one, imagine this scenario:

It’s a really hot day. You are in need of a particular product to finish a job you have been paid for and u promised to deliver on time. Your trusted suppliers on that day do not have what you need. You’ve visited all of them, store after store with no success.  No one seems to have the particular variable you want in order to deliver the perfect product. You’ve encountered a few counterfeits but you know better. A shoddy job is not an option for an ethical upstanding person like you.

As you are about to give up you notice a rather strange looking store that seems to sell what you are looking for. As you draw closer you see the store has no name hanging outside or printed anywhere. No logo displaying what they do or represent. No window murals or posters. The displays through the window are haphazard. A small set of equipment showing through indicates to you they may have what you are looking for. Before you decide to enter, you hesitate. Let’s stop there. Why the hesitation? You’ve already been searching long and hard for this, why stop now?

 

The Red Flags

Among other things, the following could are things to take careful consideration of as one venturing into business and also to identify why there was such a reaction about the unknown store.

• 1.      The store has no visible name:- No identity is a big red flag
• 2.      No logo:- Logos go hand in glove with association
• 3.      No advertising (murals and posters) on the store windows
• 4.      Disorderly merchandise on display
• 5.      No one referred you. You found it by luck.

 Now the last point there is something to talk about. Best tackle that issue in a future article. The above 5 are some of the red flags presented to us and cause hesitation and eventual dislike thus not winning you over as a customer. The same can be said about your business if you don’t work on your company concepts and design presentation to the public who at first do not know you. Remember: First impressions make a lasting impression. So as you set yourself up to enter the business realm ask yourself these:

·         “How do I want people to view my business?”

·         “How do I want to make a first impression?”

·         “What perception am I giving off as an upcoming entrepreneur?”

These are some questions that can help you get started correctly.

Chalton V. Moyo

Digital Marketer and Blogger. Cheerful and Sporty. Serious about being jovial.